Marketing Not Working?
You’re not alone. Let’s get it fixed.
Your marketing isn’t working because it breaks one or more of the 4 Rules of Messaging.
Your company must honor the 4 Rules of Messaging to earn customers’ trust.
Breaking any of the Rules leads to a condition I call Customer Confusion. A diagnosis of Customer Confusion is a fatal one. Because if you confuse them, you lose them.
The 4 Rules of Messaging come from StoryBrand
StoryBrand has helped thousands of businesses grow by getting their message right. The framework is built on storytelling principles Hollywood has used for decades to create compelling movies.
It works for a small business. It works for global brands. It works for every type of business because story speaks to every customer.
If your company learns and obeys the 4 Rules of Messaging in every point of your customer journey, your business will grow.
The 4 Rules of Messaging
RULE 01
Make it zero cognitive load.
Don’t make people think.
RULE 02
Link it to survival.
The one thing that motivates human behavior.
RULE 03
Make it memorable or repeatable.
If they can’t repeat it, it won’t spread.
RULE 04
Make the customer the hero.
You’re the guide, not the hero.
I will help your company build a story that follows these rules throughout your customer journey so your services get and keep the attention they deserve.
THREE WAYS TO IMPLEMENT
Three ways to implement StoryBrand with me.
Full-day workshop for your leadership team.
We dial in your strategy, get clear on messaging, and build a 30-day execution map. Best for teams of 3-8. Virtual option available for solo owners.
—Option 01
THE FOUNDATION
Monthly strategic guidance.
In addition to your Strategic Foundation, we set up a monthly strategic call for ongoing support in your implementation. You also get async access.
—Option 02
THE ADVISORY
I become your marketing team.
Over 90 days, I execute the plan we made together and produce the marketing pieces that make your customer journey work end to end. Best for owners who have their messaging foundation and need someone to do the work.
—Option 03
THE BUILDOUT
Ready to eliminate Customer Confusion?
—STORYBRAND
Book a call and I’ll help you decide which path is right for your service business.