One Clear Message. Built into Every Customer Touchpoint.
From your website to your sales calls, a consistent message drawing customers to you.
You offer great services. Problem is, that’s not what people buy.
People buy the best message.
Customers choose to buy from the company with a clear message, not the best quality service. Quality work is still vital, but people must connect with your messaging for your business to win your market.
You know personally how to win new customers. But your marketing needs to work as hard as you for your company to grow.
A business with services as great as yours deserves to grow. The right words are vital to that growth.
We get it. You’ve probably tried to fix this yourself. And hired someone who gave you a pretty website with weak results.
Before founding Anchor Point, I spent years as a licensed clinical counselor where I helped people find the right words to express their story.
I now offer that skill to your business. I will come to understand your customer’s language, so you say to them exactly what they need to hear.
I'm also a StoryBrand Certified Guide, which means this isn't guesswork. I use a proven framework to build a message that delivers.
How It Works
Book a Free Call
We'll talk about where your message is actually breaking down. And whether The Buildout is the right next step for your business.
Start with Your Foundation
If you haven’t already been through The Foundation workshop, that’s where we begin. It’s what makes The Buildout work. The core messaging we create will drive your business forward for years.
90-Day Marketing Buildout
I take your specific customer journey that we mapped during The Foundation and build out each marketing piece with your feedback. In 90 days, you have marketing that will grow your business.
The Buildout: Starting at $24,000
The Buildout Options
Here’s some examples of what goes into The Buildout
—1: The Essentials
Every Buildout starts with the essentials that almost all service businesses need to grow.
Foundational website copy (home page, services page, about page, landing page) for service businesses
Sales script
Testimonial & referral systems
—2: Get Noticed
Words that get potential customers to stop and pay attention to what you are saying.
Search ad headlines
Ad copy
Social content
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—3: Build Trust
Turn visitors into trusting leads.
Lead-generating PDFs
Email sequences (welcome, nurture)
Video scripts
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—4: Close the Deal
Tools that make “yes” easy to say.
Proposal & quote template
Sales emails
Sales rep talking points
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*More options available, depending on what your customer journey specifically calls for.
This is a sample of what’s possible, not a checklist. In The Foundation workshop, we’ll figure out what exactly your customer journey needs.
The Buildout: Starting at $24,000
This is for service businesses ready to grow with powerful marketing.
The Buildout works best for:
Service businesses doing $2M+ in revenue.
Companies that have completed The Foundation workshop (or is ready to start there) and you want to put that messaging to work.
Service businesses losing customers to competitors with a clearer message. Not better services.
You want the words written for you so you can focus on running your business.
The Buildout isn’t the right fit for:
Service businesses looking for someone to build their website, run their ad campaigns, or manage their CMS. I write the words; you (or your team or another vendor) put them in place.
You want month-to-month strategic guidance for you to implement your messaging, rather than a defined 90-day engagement like The Buildout. That's what The Advisory is for.
You haven't been through The Foundation workshop yet and aren't ready to start there. The Buildout only works once that foundation is established.
Frequently Asked Questions
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Every Buildout starts with:
Foundational website copy (home page, services page, about page, landing page) for service businesses
Sales script
Testimonial & referral systems
Three Get Noticed tools
Three Build Trust tools
Three Close the deal tools
From there we add what your specific customer journey needs, and the price scales with scope.
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Time for a handful of calls, feedback on drafts, and access to whatever you know about your customers that I don't. This works best as a collaboration, so you maximize your investment.
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You keep everything we built. If you want ongoing support, putting the message to work or evolving it as your message grows, that's what The Advisory is for.